Template-Type: ReDIF-Article 1.0 Author-Name: J. Hron Author-Workplace-Name: Czech University of Agriculture, Prague, Czech Republic Title: Diagnosis of business health Abstract: Every business grows, develops and dies within its life-cycle, dependent on its relations with the external and internal environment. Its "flexibility" and ability to "influence" both the internal and external environment are indications of its "health". A healthy business is characterized by those parameters of its structure and behaviour that encourage its further development in any given environment. The "health" of the business is determined by the level of its homeostasis with the internal and external environment. This kind of health may reach various levels. It is therefore necessary to diagnose it, and to suggest changes in its business strategy and individual parameters. The health of a business should therefore represent a prerequisite of effective behaviour. Keywords: business, health, internal and external environment, development, effective behaviour Journal: Agricultural Economics Pages: 535-542 Volume: 50 Issue: 12 Year: 2004 DOI: 10.17221/5245-AGRICECON File-URL: http://agricecon.agriculturejournals.cz/doi/10.17221/5245-AGRICECON.html File-Format: text/html X-File-Ref: http://agriculturejournals.cz/RePEc/caa/references/age-200412-0001.txt Handle: RePEc:caa:jnlage:v:50:y:2004:i:12:id:5245-AGRICECON Template-Type: ReDIF-Article 1.0 Author-Name: F. Střeleček Author-Workplace-Name: University of South Bohemia, Èeské Budìjovice, Czech Republic Author-Name: R. Zdeněk Author-Workplace-Name: University of South Bohemia, Èeské Budìjovice, Czech Republic Title: Importance of objective and formal adequacy for the indicators of enterprise financial health Abstract: The evaluation of financial health of an enterprise becomes very important in Czech businesses. Among other factors, it is so because it is viewed as a precondition for being eligible for some of the EU structural funds. Models of enterprise financial health were created mainly on the basis of objective evaluation of indicators and discrimination analysis for prosperous and bankrupting enterprises. Little attention was paid to the influence of particular indicators on the total value of enterprise financial health. Using the principles of objective and formal adequacy of the indicators, as well as their standardisation, and the methods of multicriterial evaluation together with the determination of particular indicators independence can improve the creation of financial health indicators and facilitate a higher rate of its objectiveness. Keywords: financial health of an enterprise, methods of multicriterial evaluation, cluster analysis Journal: Agricultural Economics Pages: 543-551 Volume: 50 Issue: 12 Year: 2004 DOI: 10.17221/5246-AGRICECON File-URL: http://agricecon.agriculturejournals.cz/doi/10.17221/5246-AGRICECON.html File-Format: text/html X-File-Ref: http://agriculturejournals.cz/RePEc/caa/references/age-200412-0002.txt Handle: RePEc:caa:jnlage:v:50:y:2004:i:12:id:5246-AGRICECON Template-Type: ReDIF-Article 1.0 Author-Name: P. Tomšík Author-Workplace-Name: Mendel University of Agriculture and Forestry Brno, Czech Republic Title: Approaches to diagnostics of agricultural and food-processing subjects Abstract: Diagnostics of business subjects from the field of agriculture and food-processing, which are understood as socio-economic units, serves to determine the health of subjects considering them to be live organisms. These entrepreneurial subjects go through their development stages and their real-time status corresponds with the homeostasis of the business systems and the environment. The resulting diagnosis determined by diagnostic methods has to help to reach the goals, which - based on the activities of the business - lead to generation of an appropriate reaction to the identified status of the diagnosed business. Goal-setting is preceded by determination of the "a posteriori" anamnesis or diagnosis of the business. Keywords: business, diagnosis, anamnesis, homeostasis, health Journal: Agricultural Economics Pages: 552-555 Volume: 50 Issue: 12 Year: 2004 DOI: 10.17221/5247-AGRICECON File-URL: http://agricecon.agriculturejournals.cz/doi/10.17221/5247-AGRICECON.html File-Format: text/html X-File-Ref: http://agriculturejournals.cz/RePEc/caa/references/age-200412-0003.txt Handle: RePEc:caa:jnlage:v:50:y:2004:i:12:id:5247-AGRICECON Template-Type: ReDIF-Article 1.0 Author-Name: P. Bielik Author-Workplace-Name: Slovak Agricultural University, Nitra, Slovak Republic Author-Name: M. Rajčániová Author-Workplace-Name: Slovak Agricultural University, Nitra, Slovak Republic Title: Competitiveness analysis of agricultural enterprises in Slovakia Abstract: Competitiveness can be analysed at various levels of the economy: at the product level, the enterprise level, the sector level, or the level of the entire economy. Several measures exist for each of these levels. This paper focuses on those used for the analysis of enterprises, particularly agricultural enterprises farming in Slovakia. Our research has been done on a selected sample of agricultural enterprises farming in Slovakia. Using "Recourse Cost Ratio" (RCR coefficient) has allowed investigating the differences in competitiveness between co-operatives and business companies, between the enterprises farming in better and worse soil and natural conditions as well as among various size groups of 111 agricultural enterprises. The research has proved that the optimal values of RCR coefficient revealed, that the common feature of all the competitive enterprises was their type of production oriented on solely plant production, possibly plant and meat production (there was no case of competitive enterprise with solely meat production). As for the different legal forms, we found out that more competitive were business companies than co-operatives. Considering different soil and natural conditions, there were better results observed in the group of enterprises farming in better soil and natural conditions. Keywords: competitiveness, agricultural enterprise, Recourse Cost Ratio Journal: Agricultural Economics Pages: 556-560 Volume: 50 Issue: 12 Year: 2004 DOI: 10.17221/5248-AGRICECON File-URL: http://agricecon.agriculturejournals.cz/doi/10.17221/5248-AGRICECON.html File-Format: text/html X-File-Ref: http://agriculturejournals.cz/RePEc/caa/references/age-200412-0004.txt Handle: RePEc:caa:jnlage:v:50:y:2004:i:12:id:5248-AGRICECON Template-Type: ReDIF-Article 1.0 Author-Name: V. Beňová Jančíková Author-Workplace-Name: Eastern Sugar Slovensko, a.s., Dunajská Streda, Slovak Republic Title: Influence of selected economic differentiation factors on successfulness of farming enterprises Abstract: The article presents results of measuring influence of the selected economic differentiation factors on successfulness of agricultural businesses. As key factors, there were selected: the size of company, legal form, allocation based on attractions of soil - climatic conditions. Regarding certain financial indicators results and the specified order of analysed companies, they were divided into groups depending on theirs successfulness. Each group was compared and analysed. At the end, the results of dividing into the groups were graphically presented. Keywords: agricultural business, economic differentiation, factors of economic differentiation Journal: Agricultural Economics Pages: 561-566 Volume: 50 Issue: 12 Year: 2004 DOI: 10.17221/5249-AGRICECON File-URL: http://agricecon.agriculturejournals.cz/doi/10.17221/5249-AGRICECON.html File-Format: text/html X-File-Ref: http://agriculturejournals.cz/RePEc/caa/references/age-200412-0005.txt Handle: RePEc:caa:jnlage:v:50:y:2004:i:12:id:5249-AGRICECON Template-Type: ReDIF-Article 1.0 Author-Name: I. Tichá Author-Workplace-Name: Czech University of Agriculture, Prague, Czech Republic Author-Name: L. Bolcek Author-Workplace-Name: Czech University of Agriculture, Prague, Czech Republic Title: Diagnostics of learning organisation - test of a diagnostic tool Abstract: Based on extensive literature review, the characteristics of a learning organisation are depicted as a starting point to define a pragmatic tool to assess the level to which an organisation meets the individual characteristics of learning organisation. The tool is designed as a matrix combining eight characteristics of learning organisation with four improvement levels including feedback loop. This tool has been tested in 9 organisations and the examples of information gathered through this exercise are provided and discussed. Keywords: learning organisation, organisational learning, diagnostic, questionnaire Journal: Agricultural Economics Pages: 567-571 Volume: 50 Issue: 12 Year: 2004 DOI: 10.17221/5250-AGRICECON File-URL: http://agricecon.agriculturejournals.cz/doi/10.17221/5250-AGRICECON.html File-Format: text/html X-File-Ref: http://agriculturejournals.cz/RePEc/caa/references/age-200412-0006.txt Handle: RePEc:caa:jnlage:v:50:y:2004:i:12:id:5250-AGRICECON Template-Type: ReDIF-Article 1.0 Author-Name: E. Horská Author-Workplace-Name: Slovak University of Agriculture Nitra, Slovak Republic Title: Modern marketing in the business practice - the source of competitive advantage in the global market Abstract: The goal of the paper is to identify opportunities following from the use of theory of modern marketing in the business practice in terms to reach competitiveness in the global food market. The paper analyses in details the competitive advantages related to individual marketing tools as well as using some up-to-date marketing tactics with the goal to attract a customer. In addition to the most effective use of marketing tools, we define the role of marketing in the global market space and distinguish the local, regional and global extend of marketing activities. Keywords: marketing, market, competitive advantage, opportunity, customer, expansion Journal: Agricultural Economics Pages: 572-576 Volume: 50 Issue: 12 Year: 2004 DOI: 10.17221/5251-AGRICECON File-URL: http://agricecon.agriculturejournals.cz/doi/10.17221/5251-AGRICECON.html File-Format: text/html X-File-Ref: http://agriculturejournals.cz/RePEc/caa/references/age-200412-0007.txt Handle: RePEc:caa:jnlage:v:50:y:2004:i:12:id:5251-AGRICECON