Template-Type: ReDIF-Article 1.0 Author-Name: F. Střeleček Author-Workplace-Name: University of South Bohemia, České Budějovice, Czech Republic Author-Name: J. Lososová Author-Workplace-Name: University of South Bohemia, České Budějovice, Czech Republic Author-Name: R. Zdeněk Author-Workplace-Name: University of South Bohemia, České Budějovice, Czech Republic Title: Economic results of agricultural enterprises in 2003 Abstract: The study was elaborated on the basis of the results of economic development monitored in selected agricultural enterprises in the Czech Republic. The enterprises included in this sample were classified - according to their external economic conditions - either as production or marginal, and divided into particular groups according to their elevation. In this sample, the authors observed various economic indicators, mainly the pre-tax economic result. This indicator is interrelated with other factors such as the required profit rate, economic result structure and the influence of subsidies on the economic result. The other observed indicators are revenue structure, productivity of labour, efficiency of funds and agricultural production intensity. All these indicators are compared both temporally (with regard to the development in recent years) and spatially (comparison of production and marginal areas). The conclusion includes overall evaluation of recent development. Keywords: production areas, marginal areas, pre-tax economic result, efficiency of funds, labour productivity, agricultural production intensity Journal: Agricultural Economics Pages: 139-156 Volume: 51 Issue: 4 Year: 2005 DOI: 10.17221/5087-AGRICECON File-URL: http://agricecon.agriculturejournals.cz/doi/10.17221/5087-AGRICECON.html File-Format: text/html X-File-Ref: http://agriculturejournals.cz/RePEc/caa/references/age-200504-0001.txt Handle: RePEc:caa:jnlage:v:51:y:2005:i:4:id:5087-AGRICECON Template-Type: ReDIF-Article 1.0 Author-Name: T. Veselý Author-Workplace-Name: Mendel University of Agriculture and Forestry, Brno, Czech Republic Title: Method of export strategy formulation for manufacturing or trading company Abstract: The objective of the paper is to present one method that solves the problem of election of a suitable export strategy using method of multi criteria evaluation. The initial hypothesis assumes limited financial and personal resources of a company generating necessity of incremental penetration to export markets with dependence on budget and expected results. The method also assumes individual choice of a single export strategy for each market. Number of formulated export strategies equals to the number of penetrated markets. The process of formulation of a new strategy consists of two steps. In the first step, an export market is chosen and in the second step, one of the export strategies is attached to the export market. The company management according to the company orientation and the management experience creates criteria for market selection. The method is supported with software that leads the company management through the entire process of export strategy formulation. The final order of suitable export strategies for the chosen market allows management to elect the best ranked variant or discuss about the order of export strategies and justify the diversion from strict mathematic evaluation of entered data. Keywords: export, market, export strategy, management, multi criteria evaluation, software Journal: Agricultural Economics Pages: 157-160 Volume: 51 Issue: 4 Year: 2005 DOI: 10.17221/5088-AGRICECON File-URL: http://agricecon.agriculturejournals.cz/doi/10.17221/5088-AGRICECON.html File-Format: text/html X-File-Ref: http://agriculturejournals.cz/RePEc/caa/references/age-200504-0002.txt Handle: RePEc:caa:jnlage:v:51:y:2005:i:4:id:5088-AGRICECON Template-Type: ReDIF-Article 1.0 Author-Name: K. Ryglová Author-Workplace-Name: Mendel University of Agriculture and Forestry, Brno, Czech Republic Author-Name: I. Vajčnerová Author-Workplace-Name: Mendel University of Agriculture and Forestry, Brno, Czech Republic Title: Potential for utilization of the European customer satisfaction index in agro-business Abstract: The topic of this article focuses on customer satisfaction. The customer satisfaction is considered as a crucial factor for the success of all market organisations. The subject is very often discussed from the theoretical point of view. This contribution is aimed at opportunities of evaluation and measurement of customer satisfaction by the European customer satisfaction index that consecutively should contribute to more effective marketing management in firms or any organizations. The objective was to adapt the European customer satisfaction index methodology to Czech environment. The adapted methodology was applied on tourism market. In conclusion, there was specified the importance and possibilities of using the European customer satisfaction index in real business environment. Keywords: marketing management, customer satisfaction, European customer satisfaction index Journal: Agricultural Economics Pages: 161-168 Volume: 51 Issue: 4 Year: 2005 DOI: 10.17221/5089-AGRICECON File-URL: http://agricecon.agriculturejournals.cz/doi/10.17221/5089-AGRICECON.html File-Format: text/html X-File-Ref: http://agriculturejournals.cz/RePEc/caa/references/age-200504-0003.txt Handle: RePEc:caa:jnlage:v:51:y:2005:i:4:id:5089-AGRICECON Template-Type: ReDIF-Article 1.0 Author-Name: J. Vilček Author-Workplace-Name: Soil Science and Conservation Research Institute, Bratislava, Slovak Republic Title: Pedo-ecological categorization of Slovakia rural countryside with aspect to rye (Secale cereale L.) growing suitability Abstract: The work objective is to differentiate rural land of Slovakia with aspect to the possibility of effective rye growing. The differentiation is based on pedo-climatic and production economic parameters. At soil categorization, correlation relationships between the site properties (soil and climatic conditions) and crop biological and agro-technological requirements were considered. Rye requirements were included into yield databases using the software filters in the way that the given site property excluded or limited rye growing, what was reflected in predicted production. The prediction was subsequently interpolated into four suitability categories: soils not suitable for rye growing, less suitable soils, suitable soils and very suitable soils. The database was formed and each of the Bonited Soil-Ecological Units (BSEU) was added in it as well as particular category of suitability for rye growing. By mediation of the Geographic Information System on BSEU distribution in Slovakia, the map of categories of soil suitability for rye growing was also generated. In Slovakia, there is 21% of farmland very suitable for rye growing, 23% suitable, 24% less suitable and 32% non-suitable soils for rye growing according to our calculation. In the paper, these categories are characterized in details and specified from the view of geographic, soil, climatic, productivity, economic and energetic parameters. Keywords: rye, soil suitability for growing rye, agricultural landscape categorization Journal: Agricultural Economics Pages: 169-174 Volume: 51 Issue: 4 Year: 2005 DOI: 10.17221/5090-AGRICECON File-URL: http://agricecon.agriculturejournals.cz/doi/10.17221/5090-AGRICECON.html File-Format: text/html X-File-Ref: http://agriculturejournals.cz/RePEc/caa/references/age-200504-0004.txt Handle: RePEc:caa:jnlage:v:51:y:2005:i:4:id:5090-AGRICECON Template-Type: ReDIF-Article 1.0 Author-Name: Z. Lukas Author-Workplace-Name: Vienna Institute for International Economic Studies, Vienna, Austria Title: New EU Member States: booming agro-food trade, Poland ahead - Scientific Information Journal: Agricultural Economics Pages: 175-180 Volume: 51 Issue: 4 Year: 2005 DOI: 10.17221/5091-AGRICECON File-URL: http://agricecon.agriculturejournals.cz/doi/10.17221/5091-AGRICECON.html File-Format: text/html Handle: RePEc:caa:jnlage:v:51:y:2005:i:4:id:5091-AGRICECON Template-Type: ReDIF-Article 1.0 Author-Name: M. Putičová Author-Workplace-Name: Research Institute of Agricultural Economics, Prague, Czech Republic Author-Name: J. Mezera Author-Workplace-Name: Research Institute of Agricultural Economics, Prague, Czech Republic Author-Name: L. Mejstříková Author-Workplace-Name: Research Institute of Agricultural Economics, Prague, Czech Republic Title: Development of firm structure of the Czech food industry sector: retrospect and perspective - Scientific Information Journal: Agricultural Economics Pages: 181-184 Volume: 51 Issue: 4 Year: 2005 DOI: 10.17221/5092-AGRICECON File-URL: http://agricecon.agriculturejournals.cz/doi/10.17221/5092-AGRICECON.html File-Format: text/html X-File-Ref: http://agriculturejournals.cz/RePEc/caa/references/age-200504-0006.txt Handle: RePEc:caa:jnlage:v:51:y:2005:i:4:id:5092-AGRICECON