Template-Type: ReDIF-Article 1.0 Author-Name: P. Bielik Author-Workplace-Name: Slovak University of Agriculture, Nitra, Slovak Republic Author-Name: P. Juríček Author-Workplace-Name: Slovak University of Agriculture, Nitra, Slovak Republic Author-Name: D. Kunová Author-Workplace-Name: Slovak University of Agriculture, Nitra, Slovak Republic Title: The comparison of agricultural support policies in the OECD and the EU countries from the perspective of economic globalization processes Abstract: The paper analyses the evaluation of agricultural and farm support in the OECD countries and its differentiated development in the respective countries. This is important, because the effect of subsidies on production, trade, income as well as environment, directly depends on the way how this subsidies are disbursed to the farmers. Another object of the analysis are the differences in the level of support between different commodities that may lead to deformations. Keywords: globalization, producer subsidy estimator, agricultural support policy, Doha Development Agenda, producer nominal assistance coefficient (NAC) Journal: Agricultural Economics Pages: 339-348 Volume: 53 Issue: 8 Year: 2007 DOI: 10.17221/902-AGRICECON File-URL: http://agricecon.agriculturejournals.cz/doi/10.17221/902-AGRICECON.html File-Format: text/html X-File-Ref: http://agriculturejournals.cz/RePEc/caa/references/age-200708-0001.txt Handle: RePEc:caa:jnlage:v:53:y:2007:i:8:id:902-AGRICECON Template-Type: ReDIF-Article 1.0 Author-Name: E. Horská Author-Workplace-Name: Slovak University of Agriculture, Nitra, Slovak Republic Author-Name: K. Sparke Author-Workplace-Name: Slovak University of Agriculture, Nitra, Slovak Republic Title: Marketing attitudes towards the functional food and implications for market segmentation Abstract: The main purpose of this paper is to investigate the opportunities for further expansion in the segment of the functional food as highly innovative products based on market segmentation done from the consumer perspective. The survey analysed consumers and their relationship to Functional Food. The relationship between nutrition and health was evaluated as well as their trust towards some actors in the field of food, e.g. producers and retailers and their promotion claims on the one side and medical doctors and nutritional consultants and their advices on the other side. Germany, Poland, Spain and England were the analyzed countries of this survey. About 600 consumers have been interviewed. Afterwards they were grouped into five segments of buyers and three groups of non-buyers of Functional Food. Keywords: functional food, market segmentation, innovative food, consumer, nutrition Journal: Agricultural Economics Pages: 349-353 Volume: 53 Issue: 8 Year: 2007 DOI: 10.17221/1148-AGRICECON File-URL: http://agricecon.agriculturejournals.cz/doi/10.17221/1148-AGRICECON.html File-Format: text/html X-File-Ref: http://agriculturejournals.cz/RePEc/caa/references/age-200708-0002.txt Handle: RePEc:caa:jnlage:v:53:y:2007:i:8:id:1148-AGRICECON Template-Type: ReDIF-Article 1.0 Author-Name: A. Látečková Author-Workplace-Name: Slovak University of Agriculture, Nitra, Slovak Republic Author-Name: M. Kučera Author-Workplace-Name: Slovak University of Agriculture, Nitra, Slovak Republic Title: Management of agricultural production in the conditions of information society Abstract: Nowadays the development of information systems and technologies secures an effective solution of the production process. The implementation of a qualitative software solution is a competitive advantage for agricultural companies as well. In this article, we pay our attention to problematic fields which need to be respected in the process of automated management of agricultural production. We consider as the most important part the creation of adequate information infrastructure which respects the company organization structure and manager's requirements for information accessibility; data monitoring in terms of environmental economy (nitrate directive) and we suggest selected aspects for automated company information system. Keywords: agricultural production, management, software, information systems Journal: Agricultural Economics Pages: 354-358 Volume: 53 Issue: 8 Year: 2007 DOI: 10.17221/922-AGRICECON File-URL: http://agricecon.agriculturejournals.cz/doi/10.17221/922-AGRICECON.html File-Format: text/html X-File-Ref: http://agriculturejournals.cz/RePEc/caa/references/age-200708-0003.txt Handle: RePEc:caa:jnlage:v:53:y:2007:i:8:id:922-AGRICECON Template-Type: ReDIF-Article 1.0 Author-Name: D. Moravčíková Author-Workplace-Name: Slovak University of Agriculture, Nitra, Slovak Republic Author-Name: M. Hanová Author-Workplace-Name: Slovak University of Agriculture, Nitra, Slovak Republic Author-Name: K. Klimentová Author-Workplace-Name: Slovak University of Agriculture, Nitra, Slovak Republic Title: Rural households in the stratification system of the Slovak society Abstract: This report deals with the problems of the status of rural households in the stratification system of the post-socialist Slovak society. The authors take as the basis the concept of associated classification and knowledge about the trends in the development of the social structure of Slovak society in the transformation period. The processing of empirical data from the survey research of rural households in three districts served as an example to compare the classification of households within the economic and socio-cultural lines by the means of the selected indicators. The analysis refers to the inconsistency of the stratification of rural households according to the economic and income statuses as well as education, population and socioeconomic qualities which are significantly conditioned by the regional position and situation. The representative types of rural households for the individual social strata are characterized in the conclusions. They are characterized with regard to the used criteria. Keywords: social stratification, rural households, post-socialist transformation, household position Journal: Agricultural Economics Pages: 359-369 Volume: 53 Issue: 8 Year: 2007 DOI: 10.17221/901-AGRICECON File-URL: http://agricecon.agriculturejournals.cz/doi/10.17221/901-AGRICECON.html File-Format: text/html X-File-Ref: http://agriculturejournals.cz/RePEc/caa/references/age-200708-0004.txt Handle: RePEc:caa:jnlage:v:53:y:2007:i:8:id:901-AGRICECON Template-Type: ReDIF-Article 1.0 Author-Name: Ľ. Nagyová Author-Workplace-Name: Slovak University of Agriculture, Nitra, Slovak Republic Author-Name: M. Kročanová Author-Workplace-Name: Slovak University of Agriculture, Nitra, Slovak Republic Author-Name: Ľ. Maďarová Author-Workplace-Name: Slovak University of Agriculture, Nitra, Slovak Republic Title: The food advertising market in the Slovak Republic Abstract: In order to achieve success on the domestic and foreign markets, the producers and distributors should know the customers´ behavior and possibilities how to positively affect it for their advantage. The consumers carry out many shopping decisions every day. Most of the big sellers study these decisions in order to know what, where, when, how, how much or how many and why the customers buy. The marketers have to know how the consumers will react to different marketing programmes used by the company. The communication media such as information carriers are objective decision of the individual advertising sponsors. This paper shows the volume of financial means invested by the advertising sponsors, production groups as well as the analysis of the food advertising market and the following survey of the biggest food advertisers in the Slovak Republic. Keywords: communication, market, consumer, media, advertising, food Journal: Agricultural Economics Pages: 370-378 Volume: 53 Issue: 8 Year: 2007 DOI: 10.17221/1149-AGRICECON File-URL: http://agricecon.agriculturejournals.cz/doi/10.17221/1149-AGRICECON.html File-Format: text/html X-File-Ref: http://agriculturejournals.cz/RePEc/caa/references/age-200708-0005.txt Handle: RePEc:caa:jnlage:v:53:y:2007:i:8:id:1149-AGRICECON Template-Type: ReDIF-Article 1.0 Author-Name: E. Škorecová Author-Workplace-Name: Slovak University of Agriculture, Nitra, Slovak Republic Author-Name: M. Farkašová Author-Workplace-Name: Slovak University of Agriculture, Nitra, Slovak Republic Title: Social information in managerial accounting and managerial information system Abstract: Research and historical development showed that market economy with social orientation is more effective than without it. Emerging from these facts, the paper is focused on the need of monitoring the social information in managerial accounting and in managerial information systems in enterprises. Since the social situation and the living standard of agriculture in the Slovak Republic are lagging behind, the above mentioned issues are documented in comparison with other branches of national economy. The method of Balanced Scorecard is characterized in brief as well as a new model of economy, called the Economy of Communion that draw attention towards the social aspect of entrepreneuring. The main spheres of social information are mentioned that are necessary for operating at the level of an enterprise and at a broader level. Measures in the field of operating and its information assurance are offered in order to improve the social situation and living standard in agriculture. Keywords: agriculture, employment, average wage, living standard, the method of Balanced Scorecard, Economy of communion Journal: Agricultural Economics Pages: 379-384 Volume: 53 Issue: 8 Year: 2007 DOI: 10.17221/892-AGRICECON File-URL: http://agricecon.agriculturejournals.cz/doi/10.17221/892-AGRICECON.html File-Format: text/html X-File-Ref: http://agriculturejournals.cz/RePEc/caa/references/age-200708-0006.txt Handle: RePEc:caa:jnlage:v:53:y:2007:i:8:id:892-AGRICECON Template-Type: ReDIF-Article 1.0 Author-Name: R. Serenčéš Author-Workplace-Name: Slovak University of Agriculture, Nitra, Slovak Republic Author-Name: M. Rajčániová Author-Workplace-Name: Slovak University of Agriculture, Nitra, Slovak Republic Title: Food safety - public good Abstract: The paper seeks to analyse the understanding of food safety by consumers of agro food products in the Nitra region. The food safety is here understood as the complex of precautions concerning the plant health protection, veterinary problems, animal health protection and animal welfare, concerning the foodstuffs and feeds. Realization of these precautions leads to the safety of all the parts of the food chain and the final foodstuff. Health, good living level and the protection of economic and social interests of people are the basic attributes for the evaluation of the role of foodstuff. That is why the food policy of the SR and the EC is also subordinated to these attributes. General principles and claims concerning food safety are set in the decree of the European Parliament and the Commission (EC) No. 178/2002. Relevant claims of this key horizontal regulation are already in use since January the 1st 2005, and create the common basement for precautions concerning foodstuffs and feeds, and legally ensure the complex approach to the food safety including all the direct and indirect impacts on food safety, animal health and some environmental issues. The food safety is a public good in the SR as it is characterised by non-excludability from consumption and non-existence of rivalry in the consumption. Keywords: food safety, consumer, policy, questioner, foodstuffs Journal: Agricultural Economics Pages: 385-391 Volume: 53 Issue: 8 Year: 2007 DOI: 10.17221/899-AGRICECON File-URL: http://agricecon.agriculturejournals.cz/doi/10.17221/899-AGRICECON.html File-Format: text/html X-File-Ref: http://agriculturejournals.cz/RePEc/caa/references/age-200708-0007.txt Handle: RePEc:caa:jnlage:v:53:y:2007:i:8:id:899-AGRICECON