Template-Type: ReDIF-Article 1.0 Author-Name: Shuo Hao Author-Workplace-Name: Department of Global Business, Kyonggi University, Suwon, Republic of Korea Author-Workplace-Name: School of Economics and Management, North China Institute of Aerospace Engineering, Langfang, P.R. China Author-Name: Pei Li Author-Workplace-Name: Department of Fashion Design and Engineering, School of Textiles and Fashion, Shanghai University of Engineering Science, Shanghai, P.R. China Author-Name: Nannan Zhang Author-Workplace-Name: Department of Global Business, Kyonggi University, Suwon, Republic of Korea Author-Workplace-Name: Department of Data Engineering, Pearl River College of Tianjin University of Finance and Economics, Tianjin, P.R. China Author-Name: Yang Du Author-Workplace-Name: Department of Global Business, Kyonggi University, Suwon, Republic of Korea Author-Name: Rui Liang Author-Workplace-Name: Business College, Beijing Union University, Beijing, P.R. China Author-Name: Ziyang Liu Author-Workplace-Name: Department of Global Business, Kyonggi University, Suwon, Republic of Korea Title: Unveiling green perception effect: How live streaming scenes and green information influence purchase intention of prepared dishes Abstract: To promote the sustainable consumption of prepared dishes, this study examines how green attribute information (GAI) and live streaming scenes experience (LSSE) influence consumers' green perceptions (GP) - including perceived green value (PGV) and perceived green trust (PGT) - and subsequently affect their purchase intention (PI). A green perception model was developed and tested using a mixed-method approach. Word cloud analysis was conducted on consumer comments collected from e-commerce platforms to extract key descriptors and concerns, which informed the design of a structured questionnaire. A total of 291 valid responses were analysed using partial least squares structural equation modelling (PLS-SEM). Results show that: (i) GAI does not directly impact PI, indicating that GP is a necessary mediator; (ii) GAI significantly influences PGV, but not PGT; (iii) GP fully mediates the GAI-PI relationship, although PGV has a negligible direct effect on PGT; (iv) LSSE significantly enhances both GP and PI; (v) GP partially mediates the LSSE-PI relationship. These findings highlight the dual role of LSSE in facilitating information adoption and emotional engagement, and suggest that enhancing LSSE design and enriching GAI are effective strategies to increase consumers' green perception and purchase intention towards prepared dishes. Keywords: live streaming scenes experience, green attribute information, perceived green value, perceived green trust, purchase intention Journal: Agricultural Economics Pages: 537-549 Volume: 71 Issue: 10 Year: 2025 DOI: 10.17221/247/2024-AGRICECON File-URL: http://agricecon.agriculturejournals.cz/doi/10.17221/247/2024-AGRICECON.html File-Format: text/html X-File-Ref: http://agriculturejournals.cz/RePEc/caa/references/age-202510-0001.txt Handle: RePEc:caa:jnlage:v:71:y:2025:i:10:id:247-2024-AGRICECON Template-Type: ReDIF-Article 1.0 Author-Name: Jialong Zheng Author-Workplace-Name: Institute of Food and Strategic Reserves, Nanjing University of Finance & Economics, Jiangsu Province, P.R. China Author-Name: Xintong Liang Author-Workplace-Name: Institute of Food and Strategic Reserves, Nanjing University of Finance & Economics, Jiangsu Province, P.R. China Author-Name: Junkai Ma Author-Workplace-Name: School of International Trade, Shanxi University of Finance and Economics, Shanxi Province, P.R. China Author-Name: Guangsi Li Author-Workplace-Name: School of Economics, Nanjing University of Finance & Economics, Jiangsu Province, P.R. China Author-Workplace-Name: Modern Grain Circulation and Security of Collaborative Innovation Center, Jiangsu Province, P.R. China Title: Rural e-commerce and agricultural total factor productivity: Evidence from China Abstract: Employing the Comprehensive Demonstration of E-commerce in Rural Areas (CDERA) policy as a quasi-natural experiment, this paper explores the impact of rural e-commerce development on agricultural total factor productivity (ATFP) and its underlying mechanisms, using a difference-in-differences model. The analysis utilises panel data from 1 495 counties in China from 2001 to 2021. The findings indicate that the CDERA policy implementation enhanced ATFP in treated counties by approximately 1.6 percentage points compared to control counties, other factors being equal. Mechanism analysis further reveals that the CDERA policy enhances ATFP by improving agricultural technological efficiency and fostering agricultural industrial development. This study highlights the significant role of CDERA policy in enhancing agricultural productivity in China and offers policy insights for advancing rural e-commerce and promoting sustainable agricultural development. Keywords: agricultural production efficiency, counties, industrial policy, rural e-commerce Journal: Agricultural Economics Pages: 550-563 Volume: 71 Issue: 10 Year: 2025 DOI: 10.17221/289/2024-AGRICECON File-URL: http://agricecon.agriculturejournals.cz/doi/10.17221/289/2024-AGRICECON.html File-Format: text/html X-File-Ref: http://agriculturejournals.cz/RePEc/caa/references/age-202510-0002.txt Handle: RePEc:caa:jnlage:v:71:y:2025:i:10:id:289-2024-AGRICECON Template-Type: ReDIF-Article 1.0 Author-Name: Olha Aleksandrova Author-Workplace-Name: Institute of Agricultural and Environmental Sciences, Estonian University of Life Sciences, Tartu, Republic of Estonia Author-Name: Štefan Bojnec Author-Workplace-Name: Faculty of Economics and Management, Slovak University of Agriculture in Nitra, Nitra, Slovak Republic Title: Impact of the adoption of chemical inputs on crop yield downside risk Abstract: The study aims to analyse the impact of application of chemical inputs like fertilisers or crop protection products on farm crop yield productivity in Estonian and Slovenian agriculture. We combined the propensity score matching (PSM) method with an inverse probability weighted regression (IPWRA) model to derive treatment effects of the adoption of these critical inputs using Farm Accountancy Data Network data. Results exhibit consistency across estimation techniques. Estimates of both IPWRA and PSM models showed that adoption of at least one of the chemical inputs decreases volatility of crop yield output and downside risk. The results are more robust for Estonian than for Slovenian farms suggesting on possible impacts of other exogenous factors such as climate change on mitigating the crop yield downside risk. Keywords: chemical input adoption, Estonia, fertilisers, food security, household crop yield, crop protection products, productivity, Slovenia Journal: Agricultural Economics Pages: 527-536 Volume: 71 Issue: 10 Year: 2025 DOI: 10.17221/298/2024-AGRICECON File-URL: http://agricecon.agriculturejournals.cz/doi/10.17221/298/2024-AGRICECON.html File-Format: text/html X-File-Ref: http://agriculturejournals.cz/RePEc/caa/references/age-202510-0003.txt Handle: RePEc:caa:jnlage:v:71:y:2025:i:10:id:298-2024-AGRICECON Template-Type: ReDIF-Article 1.0 Author-Name: Jiří Schneider Author-Workplace-Name: Department of Environmental Science and Natural Resources, Faculty of Regional Development and International Studies, Mendel University in Brno, Brno, Czech Republic Author-Name: Gabriela Chmelíková Author-Workplace-Name: Department of Regional and Business Economics, Faculty of Regional Development and International Studies, Mendel University in Brno, Brno, Czech Republic Title: Assessment of the difference in ecosystem services between ecologically and conventionally managed ponds: An empirical study from the South Bohemia region, Czech Republic Abstract: The aim of this article is to demonstrate the difference in the production of ecosystem services depending on the management method using a selected sample of fishponds from the South Bohemian region of the Czech Republic and subsequently monetarily to assess this difference. Using 16 fishponds over a 10-year period, the research evaluates key services such as biodiversity conservation, water purification, and fish production, employing the opportunity cost of foregone profits methodology. The results reveal that ecologically managed fishponds provide enhanced ecosystem services at a financial trade-off, with an average annual profit difference of EUR 142 per hectare compared to conventional management. This trade-off translates to a present value of EUR 1 288 per hectare over a decade, reflecting the additional societal value of ecosystem services from ecological management. The findings underscore the economic and ecological challenges faced by stakeholders, particularly fish farmers, in balancing conservation goals with economic viability. Keywords: biodiversity conservation, ecosystem services, fishpond management intensity, nature's contributions to people, opportunity costs Journal: Agricultural Economics Pages: 564-578 Volume: 71 Issue: 10 Year: 2025 DOI: 10.17221/497/2024-AGRICECON File-URL: http://agricecon.agriculturejournals.cz/doi/10.17221/497/2024-AGRICECON.html File-Format: text/html X-File-Ref: http://agriculturejournals.cz/RePEc/caa/references/age-202510-0004.txt Handle: RePEc:caa:jnlage:v:71:y:2025:i:10:id:497-2024-AGRICECON