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Abstract: Services become an important participant of the international economic relationships during the last 20 to 30 years. Since the sector of services used formerly to be applied rather more on the national level, we speak of the internalisation of services, which become an important article of international trade. Compared to the dynamics of world trade with tangible goods, services reach higher year-to year increases and their share in the world trade turnover still increases. The explanation lies in the growing importance of services connected to the level of the economy development and in the foreign trade with services liberalisation. The value of the services export on the world level reached approx.1.5 trill. USD in 2000. The value of the world export of tangible goods was 5.5 trill. USD in the same year, so that export of services covered approximately one fifth of the total world tangible and non-tangible goods. The share of services in the world export (tangible and non-tangible) grew continually.

This paper deals with problems of sustainable tourism. The goal of this work is to point out the current situation, possibilities and approaches to ecological certification in tourism in the Czech Republic. A survey was conducted among accommodation providers - it was targeted on assessing the level of conversancy with ecolabels that already exist in the Czech Republic as well as in Europe. The results of this survey are included in this paper. Furthermore, the attitudes of providers towards obtaining ecolabels were being found out.

PATRIA Kobylí, Inc. is one of the traditional wine-growers and producers of quality wines based in southern Moravia. Farming on 152 hectares, PATRIA Kobylí supplies the market with more than 1 million litres of wine per year. It offers an assortment of 14 whites and 6 blue wines. The company focuses on wines designed for gastronomes and distributed to selected specialized wine-merchants. But since 2003, the sales of the company's wines have been declining. The sales in the individual months of 2006 were the lowest for the last 6 years. But the aim of the company will not be to increase the sales volume but the wine quality and services and sales techniques and so to maintain its position in the market. The company started to analyze its strengths and weaknesses and extended its portfolio of Saint Martin wine and special wines and sparkling wines.

The aim of the paper is the evaluation of the present sale of the chosen organic products in the condition of the Czech Republic. The sale analysis is made according to the structure of plant and animal products with the help of both qualitative and quantitative evaluation parameters as for example the amount of production and their prices, sales conditions and the used distribution channels. The part of the paper is also analyses of present state of demand for chosen organic foodstuff and of the consumer's interest in organic foodstuff. The attention is paid mainly to the recognition of the consumer's interest in organic foodstuff, for the consumer's interest is the limit factor of the demand for organic products.

The paper addresses the initiative Tradice Bílých Karpat. It is the example of innovative use of local resources through joining together organic farmers and environmentalists. Content analysis (research technique used in combination with case study) proved to be an efficient tool when evaluating the impacts of this initiative for the public. The results documenting the impacts of this initiative for the public are rather of regional nature. They address only some activities of the Tradice Bílých Karpat, mostly those concentrated around processing of local apples. The paper also outlines the possible reasons for the existing image of this initiative presented in mass media and presenting it for the public.

Portion of the electronically processed agendas and transactions of all kinds constantly increases and also the volume and importance of the processed agendas grows. Therefore, the need for supervision and inspection of these transactions is also increasing. One possibility is to accomplish control e.g. with the use of specialised mining instruments. The main disadvantage of this approach is the fact that the discovered suspicious transaction was completed long ago and it is impossible to change it. In such a case, we need to inspect and evaluate transactions in the real time still before their completion. But the complexity of real-time analysis of transaction rapidly grows with the increasing set of aspects of this assessment. This paper describes the conception, architecture and possibilities to utilize a system which contains mainly the on-line risk analysis and simultaneously it enables an automatic adaptation by the means of utilizing conclusions from a feedback analysis of mining instruments of the data warehouse. This system is suitable e.g. for the automatic on-line analysis of risks of credit card payments, authenticity of the submitted projects (at university), the submitted tax or customs declarations, etc. Without any detriment to generality, we shall use the last mentioned application domain for explaining the system properties.

Zemspol, Dešná, Ltd is a large corporation engaged in various aspects of agriculture in the Czech Republic, including agricultural production, the assembly, maintenance and repair of agricultural machinery, the production of feed stuffs and feed mixtures,special agricultural services demanding special entitlement, business related matters and accounting. This paper focuses on agricultural production. The farm manages 2 100 hectares of agricultural land suitable for growing potatoes, although the largest area is used for growing wheat. The range of produce remains constant. Regarding livestock, the corporation specializes in cattle with the steady head count 250 for the past 15 years. These are predominantly red and white cattle, optimized for both milk and meat production. The average annual production is 1 350 000 litres of milk and 250 tons of beef. The agricultural farm can be described as being a strong perfomer with a very stable base, good reputation and very attractive products, both of crops and livestock. In order to keep this enviable status, frequent internal and external environmental analyses are undertaken.

The paper focuses on the problematic issues of tourism, namely on the area of relationships among travel and tourist agencies and their clients. It analyses the current situation and defines key problems that emerge from the insufficient legislative adjustments in the area of tourism entrepreneurship regulated by the Act 159/1999 of the Collection that concerns some conditions of tourism business, as well as by the amendment of this law from year 2006. The ambiguous interpretation of the law concerning the conditions of entrepreneurship in tourism area and other facts that emerge from this, such as the rise of asymmetrical information, untransparency of the market as well as the insufficient protection of the consumer-client of travel agencies - all these issues represent key problems of the contemporary practice that this paper intends to react to and it also aims to suggest a potential solution to them. The theory of strategic alliances and the theory of signalling behaviour are used as a methodological basis for solving the problems mentioned above.

This scientific paper shows the partial results of the research project GAČR 402/05/2697, focussing on the analysis of a questionnaire survey and the creation of strategic thinking models of decision making. The partial analysis of the questionnaire survey results was used for designing the basic structure of the required dependencies in the form of a decision tree. On the basis of the tree, requirements for designing the system of strategic thinking models were deduced. These requirements are reflected in the functional model, the data model and in the status diagram. These models will present an instrument suitable for supporting strategic decision making.

The paper deals with the current trends in development of communication infrastructure which is, above all, represented by high-speed Internet connection (broadband). It is focused on conditions of the Czech Republic; or more precisely, on its rural areas, including possibilities of further development in the following period in context of trends in the world, in the OECD and the EU countries.

The delimitation of less-favoured areas (LFA) on the territorial and the farm level in the EU member states varies in many ways. The Commission emphasizes the unification of criteria on the territorial level. But the EU countries use very different criteria for the eligibility area definition and for the eligibility on farm level. This makes the comparison very difficult. The CR belongs to the countries with a lower level of differentiation of payments rates. The eligibility area is restricted to the grassland in the CR and degresivity of payments is not applied. In particular, collective farms as the owners' association play an important social role in the country of the Czech Republic and some other countries in the Central and Eastern Europe. It would be necessary to find such differentiation of payment system that would reflect these specific conditions. The holdings with different size and different form of farming as well as the effect of other subsidies to holdings should be taken into account. The support potential within the axis III of the Rural Development Program would be necessary strengthen to elimination of the adverse impact due to further lay-off of the employees in agriculture

The article deals with communication between a user and an expert system, especially from the viewpoint of psychology aspects of the communication process. Psychological factor of the communication between the user and the expert system seems to be marginal, although it is a necessary part of a final methodology of the expert system development. Domain expert, knowledge engineer as well as IT expert, who takes part in the expert system creation, usually sets up a unified and static communication interface that is identical for all users. The communication process form highly influences user's satisfaction of working with the expert system and his willingness to reuse that system. User's satisfaction expressed by some metrics is one of the key indicators of both efficiency and effectiveness of the expert system. If the system is not used because of the user's discontent, the money spent for its creation cannot be understood as an investment (asset), but as an expense. In the article, there are classified the users from the point of view of their personality type and some recommendations for a communication project development in the frame of the methodology of the expert system creation are suggested.

The paper is focused on the problems of income disparity in agriculture. This economic as well as social phenomenon is often discussed, especially at the administrative level, nevertheless, it has not been exactly defined and methodically delimited yet. The comparison of average wages of farmers with average wages in inhomogeneous industry and with average wages in the very sector-differentiated national economy used today can be considered as problematic. In the paper, the possible system of income disparity monitoring is suggested which would remove the current deficiencies. In its frame, a special attention is paid to regional aspects of income disparity and the relation of wages and labour productivity.

We can see that the today's management level of informations is not quite fully controlled in most businesses. Nowadays generation of information systems creates support for business processes with the aim of optimalization of these processes on the bases of experiences with similar business processes. Today's information systems are at the level of data management or information management. Quite a few manage information processes in the area of tactical and strategic planning and almost no one manages processes in the areas of gathering, distribution and sharing of knowledge in business. We can say, that investments to the information technologies do not guarantee the successful way to the management of information and knowledge in business.

The paper deals with the comparison of intangible fixed assets, especially in the area of determination, evaluation as at the date of the accounting transaction, closing date and possibilities of depreciation according to the Czech accounting legislation, the selected German accounting systems and the international accounting standards IAS/IFRS and US GAAP. An analysis of the selected Czech firms with a varied structure of intangible fixed assets was also performed. The analysis proved that, in spite of the running IAS/IFRS and US GAAP convergence process, there are significant differences in this area, which limit the comparability of financial statements of accounting units. This paper is not concerned in detail with the preference limits and permits for greenhouse gases and intangible assets in acquisition.

There still exist the differences in the legal frame of VAT, its interpretation and application of the rules in practice between the EU member states. The application of VAT during providing management services to an enterprise in other EU state directly or through a subsidiary in the state of the recipient is different as well. Questions of the VAT application during the provision of management services were searched by using standard methods of the scientific work in the frame of five selected EU countries - Hungary, Poland, Romania, Slovakia and the Czech Republic.

The image of a shop is the perception of the attributes of trade chains which are stated by consumers or the target market. The part of the shop image can be the assortment, the production quality and price, services of the shop, organization, the location and atmosphere of the shop, advertising and the shop reputation. The basis for conceiving this paper was an assumption that the image of a shop is one of the determining factors of the shopping place choice. The individual attributes of a shop can affect the perception of a consumer and therefore affect his decision about the choice of a shop and buying goods. The image analysis of trade chains was processed on the basis of a 5-point scale which shows the respondents' attitude toward each and every of 29 attributes of the researched trade chains. The basic data were gained by the means of a questionnaire research in the field of Slovak consumers' behaviour and the results were analysed by the means of the semantic differential method. The shop image analysis hands out information which can be a starting point for understanding the importance of the attributes of the trade chains from the point of view of the consumer perception and attitude. Based on the image analysis of the foreign trade chains in the Slovak market, we can say that the consumers are satisfied with the opening hours, shops location, cleanliness and appearance of shops and the sufficient number of shopping trolleys. Minuses were noticed in the field of promotion activities and the waiting time at the registers.

The contribution is focused on the analysis of barriers to the entry into fruit production. The branch is identified as a fruit growers branch and the threat to new entries in the branch will concern especially the establishment of a new firm or the expansion of an existing firm's plant production by some fruit species production. The methodology is based on the Porter model of competitive forces in the industry. In fruit production, there have been analysed the following entry barriers: economies of scale, differentiations, capital intensity, transfer, access to distribution channels, cost disadvantage independent of scale, government policy, anticipated retaliatory measures from existing firms. The analysis proves that the barriers to enter the fruit production are rather high nowadays, which should discourage the potential new firms from entering this branch.

The paper focuses on the evaluation of the contemporary situation of two economic sectors in the frame of the European Union, namely the wholesale and retail of agricultural and food products. For these industries, the structural profile with the indicators of turnover, value added and employment was elaborated. Hereafter the costs, productivity and profitability indicators ranking of the top 5 Member States were compared to the EU-25 averages. After a 3.1% increase in the turnover index in 2000, the evolution of sales for the agricultural wholesaling sector recorded a series of small increases and decreases in the turnover, ranging from - 0.6% in 2002 to 1.5% in 2004. Between 2000 and 2005, the agricultural wholesaling sector generally recorded a slower rate of expansion for turnover than the wholesale trade average. The specialised in-store food retailing sector generated EUR 120.4 billion of turnover in 2003. The wealth creation of the specialised in-store food retailing was valued at EUR 23.8 billion; equivalent to 6.5% of the retail trade and repair total, while this activity employed 1.4 million persons, some 9.0% of the retail trade and repair workforce. Half (49.9%) of the turnover in the specialised in-store food retailing sector in the EU was generated by enterprises selling fruit, vegetables, meat, fish or bakery products.

This paper deals with the problems of destination management. It focuses on describing the crucial principles of destination management and consecutively on proving the functionality of these principles in practice in an area with a high potential for tourism development. In the selected South-Moravian region (JMK), we have explored whether an existing organization of destination management can be found in this region (DMC Destination Management Company) and to which extent it participates in the management and efficient development of tourism. To reach the set targets, we have used a secondary analysis of current data, a depth interview with a destination agency manager and an orientation questionnaire survey among business subjects. The results have shown that the level of cooperation between the destination agency in the JMK and the subjects of tourism is not on such a level and not as intensive as proclaimed by the South-Moravian Tourist Authority (CCRJM - the organization established with the aim of destination management in the JMK). For example, 50% of the addressed subjects have not been aware of the existence of this organization and only 10% of the companies have been addressed to cooperate with the CCRJM. The insufficient cooperation of public and private sectors appears to be the weakest segment. This causes an inconsistent presentation and isolation in preparing projects for the region development. It is the task for destination management, a new organization of tourism, to find the way how to cope with these difficulties and how to make the JMK a unified and quality destinations that would be attractive for tourists.

This paper analyses the impact of the LFA payments on farms economic results on the basis of the Farm Accountancy Data Network in the Czech Republic. Firstly, the approaches are compared to the structure of farms based on the LFA type. Secondly, the share of the LFA payments on economic results of farms is evaluated. The evaluation considers the LFA type, share of grassland, size of the eligible area of farms. Basic economic indicators are being monitored, such as Gross Farm Income, Farm Net Value Added, Family Farm Income, current subsidies, of which in particular the LFA payments. The share of the LFA payments in economic results of agricultural holdings is compared. As a result of the analysis, the winners and losers of the current system were defined.

Abstract: The paper derives from the working and publication activities from research project "Chances of product diversification on behalf of improvement of competitive advantage in the small and middle-size farming business in the Czech Republic". This paper deals with the critical success factors for successful diversification at the small and middle-size farming business. For the purpose effective implementation of the diversification have been identified the principal influences of this issue. Besides of that, we have tried to measure a diversification's impact for an entrepreneurial profit in agricultural area. There is a definition of "diversification" as new farmer's activities for using profit opportunity. On the base of 50 units-exploration has been made a hypothesis validation of the most often impulse for doing diversification. That is an effort to utilize more effectively the product factors of farming business. Further, there was a validation of the effective and efficiency diversifications' characters.

The paper addresses the LEADER approach in the Czech Republic. Using documentary research and content analysis of the appropriate documents and the Local Action Groups information sheets, the paper firstly outlines the evolution of the LEADER approach in the Czech Republic (the paper points out the difference in understanding LEADER in the EU /focusing on capacity building and the use of intangible forms of capital/ and in the Czech Republic EU /focusing on investments/). The paper also analyses the participation of farmers and the farming related actors in the LEADER approach (approx. 30% of local action groups are composed by those actors, however, they mostly do not aim /similarly like non-farming actors/ at developing partnership but want to achieve the investments into production; that is why the Czech local action groups are rather quasi-partnerships; it is also reflected in a very low number of strategies aiming at the "adding value to local products" which is the closest to farmers /but it is the less opted theme: only 6% of projects/). The paper ends with the analysis of projects implemented under the LEADER scheme where the farmers participate. It shows that more than the integrated strategies, the Czech local action groups prefer the strategies of the multi-sector type. The paper also points out that the publicly available information about the activities of the local action groups is not sufficient, although the groups are funded from the public budgets. This fact makes the analysis more difficult as for the scientific merit but also contradicts the principles of democratic governance.

Experimental samples simulated the composition of vermouths. In all experiments, 0.01% quinine was used as a standard bitter substance. Sucrose increased the acceptability in the concentration range of up to 14%, remaining constant at higher concentrations, both in aqueous and 16% ethanolic solutions. A decrease of bitterness was observed in water but not in 16% ethanol. Ethanol did not affect the sweetness appreciably at the concentrations of up to 16%, but 32% ethanolic solutions appeared less sweet. Ethanol enhanced the bitterness only at high concentrations; interactions were similar in the samples containing 10% and 16% sucrose. Aspartame and Neotame sweetness increased the acceptability and decreased the bitterness similarly to sucrose, both in aqueous and in 16% ethanolic solutions.

Fluorescent Maillard compounds measurement provides more specific information on the extent of the Maillard reaction than other unspecific tools to monitor the reaction, and is suitable, as the first approach, to assess the nutritional quality of foods as related to protein damage. This work presents an optimised laboratory procedure for the measurement of total fluorescent intermediate compounds (FIC) associated with Maillard reaction, described and evaluated in a cereal-based product. Total FIC are evaluated using increased pronase E concentrations and different incubation times for the enzymatic hydrolysis, as well as three different sample clean-up steps after the enzymatic digestion. The effects of basic/acid media are considered for the stability of the fluorescent compounds. The standardised procedure is finally applied to breakfast cereals as a model of cereal-based products, analysing the correlation between total FIC production and fibre and protein contents. It is demonstrated that fluorescent compounds are mainly linked to the protein backbone in ready-to-eat breakfast cereals. Fluorescence measurement is presented as an inexpensive, rapid and accurate procedure to study the extent of Maillard reaction in breakfast cereals.

The microbiological quality of the final product and the safety of the production procedures were screened in an ice cream factory, after implementation of a Hazard Analysis Critical Control Points (HACCP) system. We analysed 30 vanilla (IC1), 30 strawberry (IC2), and 30 chocolate flavoured (IC3) samples of ice cream; 30 of water; 90 of personnel's hands flora; 150 of plastic ice cream containers flora; 50 of sanitised equipment-surfaces flora. After HACCP introduction, Staphylococcus aureus was not further detectable in ice cream and Escherichia coli was mostly less than 10 CFU/g, while the spoilage markers (total coliforms - TC, aerobic plate counts - APC) in ice cream and the environment were reduced by 20-35%. Mean log CFU/g, for IC1: TC from 2.20 reduced to 1.57, APC from 4.58 reduced to 3.62. For IC2: TC from 2.29 reduced to 1.65, APC from 4.61 reduced to 3.49. For IC3: TC from 2.67 reduced to 1.76, APC from 5.08 reduced to 3.81.

A precise design of the equipment for thermal sterilisation of rice, potato starch, and oat flakes by dry heat requires the knowledge of the relevant values of physical properties of these products. Water activity and enthalpy are presented as functions of temperature and humidity. Water activity was measured as a function of the moisture content and temperature in the desorption process that reproduces the real conditions existing during dry heat processing in the pilot rotating steriliser equipment. The heat of evaporation can be predicted from these data as a function of the moisture content of these products. DSC (differential scanning calorimetry) method was used for measuring the enthalpy of these products as a function of temperature during desorption of moist products starting from various levels of the moisture content. The total energy Ec necessary for heating the product and evaporation of the given amount of water can be calculated.

The aim of this project was to study changes in the content of trans-resveratrol in berries and leaves of grapevine (Vitis sp.) infested by fungal diseases, especially by Botryotinia fuckeliana Whetzel, called as grey mildew, Plasmopara viticola (Berk. & M.A. Curtis) Berl & De Toni, called downy mildew and Uncinula necator (Schw.) Burr, called powdery mildew. In our experiments two white and two blue varieties were used. Contents of trans-resveratrol were determined in healthy and infested leaves and in healthy berries. Infested leaves of white varieties contained more trans-resveratrol than those of blue varieties. The content of trans-resveratrol in berries was lower than that in leaves.

Proteomic techniques that allow the identification and quantification of stress-related proteins, mapping of dynamics of their expression and posttranslational modifications represent an important approach in the research of plant stresses. In this review, we show an outline of proteomics methods and their applications in the research of plant resistance to various types of stresses.