Factors affecting consumer attitudes towards food products with sustainable attributes
A. Annunziata, D. Scarpatohttps://doi.org/10.17221/156/2013-AGRICECONCitation:Annunziata A., Scarpato D. (2014): Factors affecting consumer attitudes towards food products with sustainable attributes. Agric. Econ. – Czech, 60: 353-363.
Sustainable food consumption is a core policy objective of the new millennium in the national and international agenda, as a consequence, the attention towards sustainable consumption has significantly increased in the last decade. However, the consumer attitudes and buying behaviours of sustainable food are still not completely understood. In this context, this paper aims to investigate the factors affecting consumers’ attitudes towards food products with sustainable attributes. The first part of the work presents an overview of the theoretical concepts of sustainable consumption. Subsequently, the results of an empirical analysis with a sample of 300 consumers aimed at assessing factors’ affecting consumer attitudes towards food products with sustainable attributes, such as Organic, Fair Trade and typical products, are presented. The results presented in this paper are valuable for both producers in the formulation of marketing strategies and for public institutions in the planning of the programs of education and information for the promotion of sustainable consumption.Keywords:
consumer behaviour, factor analysis, sustainable food