Barley malt beer is the world’s most consumed alcoholic drink and its industry represents a multibillion dollar international trade. The paper’s main goal is to contribute with the analysis of this industry in terms of its international competitiveness and market structure. It utilizes the data regarding exports and imports for malted beer available in the International Trade Centre’s Trade Map database and it refers to the period of ten years (2003–2012). The method used to expose the industry’s competitiveness and market structure consisted in the calculation of (i) Revealed Comparative Advantage (RCA); (ii) Relative Position of Market (RPM); (iii) Hirschman-Herfindahl index (HHI) and (iv) Net Export Index (NEI). The findings show a high concentration for both the import and export markets and the detainers of the largest shares are: (1) the United States of America for imports and (2) Mexico, the Netherlands, Belgium and Germany for exports. It was possible to identify the players in the market structure based on exporters, importers and both importers and exporters, stressing their position in the market.
Bain Joe S. (1951): Relation of Profit Rate to Industry Concentration: American Manufacturing, 1936-1940. The Quarterly Journal of Economics, 65, 293-
https://doi.org/10.2307/1882217
Banterle Alessandro, Carraresi Laura (2007): Competitive performance analysis and European Union trade: The case of the prepared swine meat sector. Food Economics - Acta Agriculturae Scandinavica, Section C, 4, 159-172
https://doi.org/10.1080/16507540701597048
Bojnec Štefan, Fertő Imre (2009): Agro-food trade competitiveness of Central European and Balkan countries. Food Policy, 34, 417-425
https://doi.org/10.1016/j.foodpol.2009.01.003
Drescher Klaus, Maurer Oswin (1999): Competitiveness in the European dairy industries. Agribusiness, 15, 163-177
https://doi.org/10.1002/(SICI)1520-6297(199921)15:2<163::AID-AGR2>3.0.CO;2-5
Gallagher Paul, Schamel Guenter, Shapouri Hosein, Brubaker Heather (2006): The international competitiveness of the U.S. corn-ethanol industry: A comparison with sugar-ethanol processing in Brazil. Agribusiness, 22, 109-134
https://doi.org/10.1002/agr.20072
Goldberg Pinelopi Koujianou, Knetter Michael M. (1999): Measuring the intensity of competition in export markets. Journal of International Economics, 47, 27-60
https://doi.org/10.1016/S0022-1996(98)00015-4
Hall Marshall, Tideman Nicolaus (1967): Measures of Concentration. Journal of the American Statistical Association, 62, 162-168
https://doi.org/10.1080/01621459.1967.10482897
Hansen Gary S., Wernerfelt Birger (1989): Determinants of firm performance: The relative importance of economic and organizational factors. Strategic Management Journal, 10, 399-411
https://doi.org/10.1002/smj.4250100502
Iwasaki Natsuko, Seldon Barry J., Tremblay Victor J. (2008): Brewing Wars of Attrition for Profit (and Concentration). Review of Industrial Organization, 33, 263-279
https://doi.org/10.1007/s11151-008-9189-5
Latruffe L. (2010): Competitiveness, productivity and efficiency in the agricultural and agri-food sectors. OECD Food, Agriculture and Fisheries Papers, 30: 417–449.
Nield Kevin, Peacock Gary (1995): Competition in the U.K. beer market: further intervention in the U.K. beer market may produce a brand oriented market at the expense of competition and consumer choice. International Journal of Hospitality Management, 14, 103-106
https://doi.org/10.1016/0278-4319(95)00015-5
Pinkse Joris, Slade Margaret E. (2004): Mergers, brand competition, and the price of a pint. European Economic Review, 48, 617-643
https://doi.org/10.1016/S0014-2921(02)00328-8
Porter Michael E. (1979): The Structure within Industries and Companies' Performance. The Review of Economics and Statistics, 61, 214-
https://doi.org/10.2307/1924589
Prescott John E., Kohli Ajay K., Venkatraman N. (1986): The market share-profitability relationship: An empirical assessment of major assertions and contradictions. Strategic Management Journal, 7, 377-394
https://doi.org/10.1002/smj.4250070407
Swinnen J. F.M. (2011): The Economics of Beer. Oxford University Press, Oxford.
Thomé Karim Marini, Vieira Luciana Marques (2012): Internationalization among emerging countries: insights from Brazilian-Russian beef network. Journal on Chain and Network Science, 12, 231-241
https://doi.org/10.3920/JCNS2012.x207
Thomé Karim Marini, Vieira Luciana Marques, dos Santos Antonio Carlos (2012): International Marketing Channels for Brazilian Beef: Comparison between Russia and the United Kingdom. Journal of East-West Business, 18, 301-320
https://doi.org/10.1080/10669868.2012.738628
Tremblay Victor J., Iwasaki Natsuko, Tremblay Carol Horton (2005): The Dynamics of Industry Concentration for U.S. Micro and Macro Brewers. Review of Industrial Organization, 26, 307-324
https://doi.org/10.1007/s11151-004-8114-9
Van Kranenburg H., Palm F.C., Pfann G.A. (2002): Exit and survival in a concentrating industry: the case of daily newspapers in the Netherlands. Review of Industrial Organization, 21: 283–298.
https://doi.org/10.1023/A:1020459120444
Vollrath Thomas L. (1991): A theoretical evaluation of alternative trade intensity measures of revealed comparative advantage. Weltwirtschaftliches Archiv, 127, 265-280
https://doi.org/10.1007/BF02707986