The role of participants’ competitiveness in consumers’ valuation for food products using experimental auctions A., De-Magistris T. (2015): The role of participants’ competitiveness in consumers’ valuation for food products using experimental auctions. Agric. Econ. – Czech, 61: 484-491.
download PDF
The aim of the paper is to assess the effect of the participants’ competitiveness on their valuation for food products. Specifically, to investigate the effect of the participants’ competitiveness on their bids in a non-hypothetical experimental auction. Then, we designed an experimental auction to measure the consumers’ preferences for food products with two treatments. Both treatments had all the same designed characteristics except that in the second treatment, the participants who reported the highest levels of competitiveness were not allowed to participate in the auction. Then, we could directly compare bids from the participants with two different levels of competitiveness (higher competitiveness and lower competitiveness). Because the bids from the two treatments were found statistically the same, we can conclude that the consumer’s valuation for food products using the non-hypothetical experimental auctions are independent on the level of the participants’ competitiveness.
Akaichi Faical, Gil José M., Nayga Rodolfo M. (2012): Assessing the market potential for a local food product. British Food Journal, 114, 19-39
Alfnes F. (): Valuing product attributes in Vickrey auctions when market substitutes are available. European Review of Agricultural Economics, 36, 133-149
Alfnes Frode, Rickertsen Kyrre (2003): European Consumers' Willingness to Pay for U.S. Beef in Experimental Auction Markets. American Journal of Agricultural Economics, 85, 396-405
Alfnes F., Rickertsen K. (2011): Non-market valuation: experimental methods. In: Roosen J., Lusk J., Shogren J. (eds): The Economics of Food Consumption and Policy. The Oxford Handbook of the Economics of Food Consumption and Policy. Oxford University Press, Oxford: 215–242.
Alfnes Frode, Rickertsen Kyrre, Ueland Øydis (2008): Consumer attitudes toward low stake risk in food markets. Applied Economics, 40, 3039-3049
Baltagi B.H. (2003): Econometric Analysis of Panel Data. John Wiley & Sons, Chichester.
Bernard John C., Bernard Daria J. (2009): What Is It About Organic Milk? An Experimental Analysis. American Journal of Agricultural Economics, 91, 826-836
Bernard J.C., Bernard D.J. (2010): Comparing parts with the whole: willingness to pay for pesticide-free, non-GM, and organic potatoes and sweet corn. Journal of Agricultural and Resource Economics, 35: 457–475.
Brown Steven P., Peterson Robert A. (1994): The Effect of Effort on Sales Performance and Job Satisfaction. Journal of Marketing, 58, 70-
Brown Steven P., Cron William L., Slocum John W. (1998): Effects of Trait Competitiveness and Perceived Intraorganizational Competition on Salesperson Goal Setting and Performance. Journal of Marketing, 62, 88-
Colson G., Huffman W. E. (): Consumers' Willingness to Pay for Genetically Modified Foods with Product-Enhancing Nutritional Attributes. American Journal of Agricultural Economics, , -
Colson G.J., Huffman W.E., Rousu M.C. (2011): Improving the nutrient content of food through genetic modification: evidence from experimental auctions on consumer acceptance. Journal of Agricultural and Resource Economics, 36: 343–364.
Corrigan J. R., Rousu M. C. (2006): Posted Prices and Bid Affiliation: Evidence from Experimental Auctions. American Journal of Agricultural Economics, 88, 1078-1090
Corrigan J.R., Rousu M.C. (2008): Testing whether field auction experiments are demand revealing in practice. Journal of Agricultural and Resource Economics, 33: 290–301.
Cox J.C., Grether D.M. (1996): The preference reversal phenomenon: response mode markets and incentives. Economic Theory, 7: C381–C405.
Costanigro Marco, Kroll Stephan, Thilmany Dawn, Bunning Marisa (2014): Is it love for local/organic or hate for conventional? Asymmetric effects of information and taste on label preferences in an experimental auction. Food Quality and Preference, 31, 94-105
De Groote Hugo, Kimenju Simon Chege, Morawetz Ulrich B. (2011): Estimating consumer willingness to pay for food quality with experimental auctions: the case of yellow versus fortified maize meal in Kenya. Agricultural Economics, 42, 1-16
De Steur Hans, Gellynck Xavier, Feng Shuyi, Rutsaert Pieter, Verbeke Wim (2012): Determinants of willingness-to-pay for GM rice with health benefits in a high-risk region: Evidence from experimental auctions for folate biofortified rice in China. Food Quality and Preference, 25, 87-94
Drukker D.M. (2003): Testing for serial correlation in linear panel-data models. STATA, 3: 168–177.
Froehlich Eve J., Carlberg Jared G., Ward Clement E. (2009): Willingness-to-Pay for Fresh Brand Name Beef. Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, 57, 119-137
Harrison Glenn W. (2006): Experimental Evidence on Alternative Environmental Valuation Methods. Environmental and Resource Economics, 34, 125-162
Harrison Glenn W., Harstad Ronald M., Rutström E. Elisabet (2004): Experimental Methods and Elicitation of Values. Experimental Economics, 7, 123-140
Helmreich R.L., Spence J.T. (1978): The work and family orientation questionnaire. An objective instruments to assess components of achievement motivation and attitudes towards family and carreer. JSAS Catalog of Selected Documents in Psychology, 8 (35).
Hoechle D. (2007): Robust standard errors for panel regressions with cross-sectional dependence. STATA, 7: 281–312.
Lecocq S., Magnac T., Picher, M C., Visser M. (2005): The impact of information on wine auction prices: results of an experiment. Annales d’Economie et de Statistique, 77: 37–54.
Lee Ji Yong, Han Doo Bong, Nayga Rodolfo M., Lim Song Soo (2011): Valuing traceability of imported beef in Korea: an experimental auction approach*. Australian Journal of Agricultural and Resource Economics, 55, 360-373
Lusk J.L., Alexander C., Rousu M.C. (2007): Designing experimental auctions for marketing research: the effect of values, distributions and mechanisms on incentives for truthful bidding. Review of Marketing Science, 5.
Lusk J.L., Shrogren J.F. (2007): Experimental Auctions: Methods and Applications in Economic and Marketing Research. Cambridge University Press, Cambridge.
Milgrom Paul R., Weber Robert J. (1982): A Theory of Auctions and Competitive Bidding. Econometrica, 50, 1089-
Mowen John C. (2004): Exploring the Trait of Competitiveness and Its Consumer Behavior Consequences. Journal of Consumer Psychology, 14, 52-63
Muller Laurent, Ruffieux Bernard (2011): Do price-tags influence consumers’ willingness to pay? On the external validity of using auctions for measuring value. Experimental Economics, 14, 181-202
Plott C.R. (1996): Rational individual behaviour in markets and social choice processes: the discovered preference hypothesis. In: Arrow K.J., Colombatto E., Perlaman M., Schmidt C. (eds): The Rationals Foundations of Economic Behaviour. St Martin’s Press, New York: 225–250.
Rousu Matthew C., Beach Robert H., Corrigan Jay R. (2008): The Effects of Selling Complements and Substitutes on Consumer Willingness to Pay: Evidence from a Laboratory Experiment. Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, 56, 179-194
Shaw W.D., Nayga R.M., Silva A. (2006): Health benefits and uncertainty: an experimental analysis of the effects of risk presentation on auction bids for a healthful product. Economic Bulletin, 4: 1–8.
Shrogren J.F. (2006): Valuation in the lab. Environmental & Resource Economics, 34: 163–172.
Shogren Jason F., Margolis Michael, Koo Cannon, List John A. (2001): A random nth-price auction. Journal of Economic Behavior & Organization, 46, 409-421
Wooldridge J.M. (2002): Econometric Analysis of Cross Section and Panel Data. MIT Press, Cambridge.
download PDF

© 2021 Czech Academy of Agricultural Sciences | Prohlášení o přístupnosti