Innovation management as a tool of qualitative changes in the food processing industry
E. Horská, I. Ubrežiováhttps://doi.org/10.17221/5414-AGRICECONCitation:Horská E., Ubrežiová I. (2003): Innovation management as a tool of qualitative changes in the food processing industry. Agric. Econ. – Czech, 49: 361-364.
The paper deals with theoretical and practical aspects of the innovation process as well as its final results and impact on qualitative level of the supply in the market with food products. From this point of view, we consider an innovation process as an alternative approach how to reach competitive advantage. The paper also points at several possibilities how to manage innovation process in order to create a new product with certain features of competitiveness. There follows from the research that the innovation process is not only the question of new product development but it is also the question of technological approach, new markets entering as well as organization changes in the company.Keywords:
innovation, product, qualitative change, food market, food processing industry, competitiveness