Behaviour and decision making of Czech consumers when buying beverages
M. Foret, P. Procházkahttps://doi.org/10.17221/5032-AGRICECONCitation:Foret M., Procházka P. (2006): Behaviour and decision making of Czech consumers when buying beverages . Agric. Econ. – Czech, 52: 341-346.
The article deals with the problem of analysis of the factors that influence the behaviour and decision-making of consumers when buying beverages. The analysis was based on data about consumer behaviour obtained within the period of 1993–2004. The secondary analysis involved data collected within the framework of a marketing research project SHOPPING MONITOR performed by the marketing agencies INCOMA Research and GfK Prague in years 1999–2002. Based on the results obtained, it was concluded that hypermarkets were dominating not only as a place of purchasing foodstuffs in general but also as a leading outlet for sale of beverages. Czech consumers preferred Czech brands of beverages and there was a new trend in increasing purchases of tea, juices and mineral water on the one hand and coffee and wine on the other. This indicates a change in consumption habits and reflects an interest in a healthier life style.Keywords:
consumer behaviour, marketing research, outlets, beverages, preferences