Internal environment of a bakery and its analysis
H. Chládkováhttps://doi.org/10.17221/4999-AGRICECONCitation:Chládková H. (2006): Internal environment of a bakery and its analysis. Agric. Econ. – Czech, 52: 83-88.
The Delta Group with its daughter company Delta Pekárny, a.s., belongs to the most significant firms in the Czech food processing industry and it is number one baking company in the Czech market of fresh, long-shelf-life and frozen bakery products. The Delta Group associates eleven industrial bakeries in the Czech Republic and four in Slovakia, in addition to mills, Delta Frozen Products frozen-pastry plant, Delibake and Harry’s Delta sweet long-shelf-life bakery products’ plant, Vegilife company producing healthy food, Eureca Shops running Paneria, Fr. Odkolek fast-food outlets and Le Patio restaurants. In order to consolidate its status of a strong and successful Central-European company capable to meet all requirements of its customers, the company must perform a continuous analysis of external and internal environment.Keywords:
internal environment, analysis, strengths, weaknesses, success factors, key skills