Factors influencing consumer behaviour in the beer market in the Czech Republic

https://doi.org/10.17221/153/2020-CJFSCitation:

Svatošová V., Kosová P., Svobodová Z. (2021): Factors influencing consumer behaviour in the beer market in the Czech Republic. Czech J. Food Sci., 39: 319–328.

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The aim of the paper is to identify the factors influencing consumers when beer consumption and when choosing restaurants for beer consumption in the Czech Republic (CR). A partial goal was to compare preferences and factors influencing beer consumers from the Vysočina Region and the South-Moravian Region. The survey included a questionnaire survey, which 408 respondents took part in. The results showed that the most influential factors in the selection of beer for consumers are taste, a high-quality brand, and Czech production. Surprisingly, price was not found to be an influential factor in beer selection but is rather neutral. Factors that influence consumers most when choosing a restaurant for beer consumption were also identified. Consumers are most influenced by the quality of the beer on offer and the environment in which it is consumed.

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